Visual Marketing Blog

In Parts 1 and 2 of our trade show marketing blog we touched on the importance of pre-show planning and at-show strategies that can make or break trade show success. In Part 3 we will cover some post-show activities that are imperative to meeting the show objectives spelled out in your Pre-Show planning. If you missed Parts 1 and 2, click here to review pre-trade show planning and at-trade show strategies.

The show is over, your display is packed and shipped, and your sales team is at the...

In Part 1 of our Trade Show Marketing Strategy blog, we highlighted the importance of quality pre-show planning to maximize return and objectives for show attendance. In Part 2 we will discuss some things you can do while at the show to meet your objectives and improve your visibility. If you missed Part 1, click here to learn more about pre-trade show planning.

While a big part of pre-show marketing strategy is to develop a meaningful show message and outreach program to drive traffic to your...

Trade shows are a unique form of marketing that generally gets sales teams licking their chops at the thought of hundreds, or perhaps thousands, of pre-qualified prospects in the same room for three solid days. And to a large degree this is true. Trade show marketing presents an extremely targeted venue in which to further your marketing strategy - be it to drive sales, generate leads, increase brand awareness, or all of the above.

However, it is important to note a few caveats to this banquet...