Posted on Monday, February 13th, 2012 by Jonathan Ebenstein
Note: Click here to view the new Skoda Minotti Strategic Marketing website.
So after admiring the Skoda Minotti brand all these years, you may be asking yourself “Hey, what’s with the blue? “Isn’t your brand color green?”
Great question and the answer is: Yes…until now.
Skoda Minotti, like all growing companies, is evolving and as we evolve our brand needs to evolve with us. Although you may know Skoda Minotti more as a CPA firm, we really are a business advisory firm, offering such services as IT, Professional Staffing, Financial Services, Litigation Advisory Services and Strategic Marketing…just to name a few.
Through the evolution of our business, distinct service niches have taken root and become meaningful parts of our business. These niches have become so significant that they have spawned their own Skoda Minotti “niche brands”.
Strategic Marketing is just one of the firm’s niche divisions that have grown meaningfully through the years. In an effort to create more awareness we have branded it with its own identity, and thus the blue.
Some might ask: “Why not just spin off a new marketing company under a new name?” Well, we could have, but we would have been starting at ground zero from a brand awareness standpoint and that didn’t make much sense. Instead, since we know strong brands tend to extend into new business areas much easier than start-ups, we decided to leverage the firm’s strong brand reputation on behalf of the Strategic Marketing niche.
Keep an eye out in the coming months as we’ll be launching more niche brands throughout the year. And, while they’ll all have a color of their own, Skoda Minotti’s ability to help you grow your company’s business will still be intact under one roof. We’ll just be doing a better job of marketing it.
For more information about our brand marketing agency or any of our other strategic marketing services, contact Jonathan Ebenstein, Managing Director of Strategic Marketing for Skoda Minotti at 440-449-6800.