Marketing Blog

While “they” say there’s no such thing as bad publicity, I’d say there is such a thing as bad Tweeting. Companies can use Twitter as an inexpensive way to reinforce their brand, respond to customer needs and keep customers informed of promotions, new product offerings, company news, etc…or, if done improperly, they can use Twitter to annoy followers.  Clearly, the former is the intended goal. 

In addition to not constantly posting updates (my biggest Twitter pet peeve), ways to be Tweet-ppropo (a.k.a. Twitter-appropriate) include common sense things like not being inappropriate or rude, and simple things like directing people to the right page on a website, changing from the default picture, adding a bio, linking to current articles, and more.

Want to learn more about what our Cleveland Social Media Agency can do for you? Contact Skoda Minotti Strategic Marketing Services (or follow us on Twitter @SkodaMinotti).

Click here to receive a free social media audit.