Organic Search Optimization vs. Paid Search Advertising

Posted by: Anna Marie Ricciardi
Monday, September 19, 2011

Organic search (or natural search) is one of the two ways that Internet users find online search results. I’ve written about it before, when I’ve talked about search engine optimization (SEO). SEO is a process of customizing your website so that search engines can find and index it organically. Although you can pay for SEO services, the expenditure does not have a direct effect on individual search results. Click here for more information on the basics of SEO.

In contrast, there is another way...

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Not-for-Profit Update - Summer 2011

Posted by: Herzl Ginsburg, CPA
Friday, September 9, 2011

This quarterly Not-For-Profit Standard includes the following articles:

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Skoda Minotti Professional Staffing Announces Job Opening: Part-Time Bookkeeper in Cleveland, Ohio

Posted by: Heidi Hoyt
Wednesday, September 7, 2011

Skoda Minotti has been recognized by Inc. Magazine, CPA Digest and Case Western Reserve University's Weatherhead School of Management as one of the most outstanding and fastest growing privately held companies in the United States and awarded the North Coast 99 as one of the best places to work in the Northeast Ohio. The driving force that differentiates us at Skoda Minotti is a passion for helping our clients achieve their goals by providing them with an unprecedented level of service and...

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Skoda Minotti Professional Staffing Announces Job Opening: Manager of Accounting Operations in Cleveland, Ohio

Posted by: Heidi Hoyt
Wednesday, September 7, 2011

Skoda Minotti has been recognized by Inc. Magazine, CPA Digest and Case Western Reserve University's Weatherhead School of Management as one of the most outstanding and fastest growing privately held companies in the United States, and awarded the North Coast 99 as one of the best places to work in the Northeast Ohio. The driving force that differentiates us at Skoda Minotti is a passion for helping our clients achieve their goals by providing them with an unprecedented level of service and...

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Skoda Minotti Strategic Marketing Professional Becomes Certified in Search Engine Marketing

Posted by: Skoda Minotti News
Tuesday, August 30, 2011

August 30, 2011 – CLEVELAND – The Marketing Services Group at Skoda Minotti is pleased to announce that online marketing manager, Robert C. Goricki has successfully fulfilled the requirements needed to become a Certified Search Engine Marketer (SEM), as presented by the Search Engine Marketing Professional Organization (SEMPO).

Achieving Certified SEM status validates that Goricki understands and adheres to the search marketing industry’s resources, best practices and standards. The certification...

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Information Technology E-Newsletter: August 2011

Posted by: Brian Rosenfelt
Thursday, August 11, 2011

Smart Phones Are Little Computers... Treat Them That Way
by Jeff Beller, Principal - Skoda Minotti Technology Services

As smart phones have increased in sophistication, so has their use.  I personally find myself spending more time checking e-mail, browsing the web and using Internet-enabled apps on my iPhone than I do on my laptop. 

Apple has worked very hard to secure their iOS operating system.  One of the main approaches they've used is that they've limited devices to only install apps from...

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Health Care Entities: New Reporting Requirements for Patient Service Revenue

Posted by: Jim Suttie, CPA/ABV
Tuesday, August 9, 2011

Next year, the reporting and presentation standards for revenues recognized by both public and private healthcare entities will be changing. 

 

Change in Bad Debt Reporting

 

Currently, many healthcare entities recognize patient service revenue at the time services are rendered as a gross amount, with bad debts reported in operating expenses. This has raised concerns with stakeholders and other third party users of healthcare entities’ financial statements that current practice results in a...

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Skoda Minotti Professional Staffing Group Announces Job Opening: Part-time Bookkeeper for Nonprofit Client in Cleveland, Ohio

Posted by: Andrew Devore
Monday, August 1, 2011

We are currently in search of a Bookkeeper for a Non-Profit client. This is a part-time position (21 hours/week)

Job summary:  Responsible for preparing client financial statements, monthly sales tax and payroll reports, quarterly payroll reports, and other associated bookkeeping services using QuickBooks.

Essential Functions:

  • Prepare bank reconciliation.
  • Prepare/input appropriate journal entries.
  • Reconcile financial discrepancies by collecting and analyzing account information.
  • Prepare appropriate...
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Tax on Medical Devices Brings Heated Debate

Posted by: Marilea Campomizzi, CPA
Monday, August 1, 2011

Once in a while, a topic comes along that allows legislators to unite, even across partisan lines. The attempt to repeal the Medical Device Tax seems to be one example of this phenomenon.

 

The Medical Device Tax was enacted as part of Obama’s Patient Protection and Affordable Care Act in March of 2010, in theory, as a way to help offset the cost of the overall reform. However, there is concern that the 2.3% tax on medical device companies will instead have very different results. There are fears...

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HIPAA gets tough on healthcare organizations - Threatens stiff penalties for lack of email security

Posted by: Brian Rosenfelt
Monday, August 1, 2011

The Federal Government has recently revamped the HIPAA (Heath Insurance Portability and Accountability Act), and made some very clear statements – if you are a health care organization and you don’t rigorously protect your patients’ personal health information, you could pay up to $1.5 million in fines.

As part of the Heath Information Technology for Economic and Clinical Health (HITECH) Act, passed last year as an addition to the 2009 American Recovery and Reinvestment Act, all Protected Health...

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Skoda Minotti Adds Hilty Moore & Associates and BrandEyeD to Strategic Marketing Group

Posted by: Skoda Minotti News
Tuesday, July 12, 2011

July 5, 2011 – CLEVELAND – Skoda Minotti has acquired Cleveland marketing firm Hilty Moore & Associates, Inc. (HM&A) along with the company’s visual marketing division, BrandEyeD. The acquisition enhances the expertise and depth of marketing resources available to serve Skoda Minotti Marketing Services’ growing client base.

In addition to bringing enhanced marketing research expertise, the acquisition of HM&A will complement Skoda Minotti Marketing Services’ ability to provide marketing services,...

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Indexing, Crawling and Ranking ... Understanding How Search Engines Find Websites

Posted by: Anna Marie Ricciardi
Friday, June 24, 2011

Before I can explain to you how to get your site to the top of the rankings, I think it’s important for you to understand how any site gets to the top of the rankings. Knowing how search engines find websites is crucial to understanding how you can make your website more visible to search engines and, more importantly, to your potential clients.

 

Let’s say that you type into a search engine the search term, “Cleveland SEO Services”. Almost immediately, that search engine pulls up the web...

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How Can Search Engine Optimization (SEO) Help Your Company’s Website?

Posted by: Anna Marie Ricciardi
Thursday, June 16, 2011

Essentially, SEO is the process of optimizing your website so that search engines (Google, Yahoo, Bing, etc.) are able to find it more easily when internet users are searching for specific keywords and/or search terms. (Click here to read one of our recent posts on the basics of search engine optimization.)

When internet users are “surfing the web”, it’s really just common sense that you want them (potential customers) to find your business’s website when they are searching for your specific...

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Special Delivery E-Newsletter: May 2011

Posted by: Ken Haffey, CPA, CVA
Tuesday, May 31, 2011

Reduced Taxes for Exporters Extended: Are You Taking Advantage of the IC-DISC?

Does your Company export goods to Canada, Mexico, or other countries?  Do you provide engineering, architecture, or design for property constructed outside the United States?  If so, you may be eligible for a Federal income tax incentive known as an Interest Charge Domestic International Sales Corporation (the "IC-DISC").  The IC-DISC could potentially save you a significant amount of US income taxes.

Click here to...

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Cloud Computing: Top 10 Things You Need to Know! (Part 3 of 3)

Posted by: Brian Rosenfelt
Thursday, May 26, 2011

The buzz of cloud computing seems to have hit a fevered pitch in industry magazines, trade publications, and the mainstream media recently.  It seems like every day our Technology Services Group is being asked by clients what the "cloud" is, or to suggest cloud-based solutions for applications or services that were (or are) typically on a server in their offices.  

Is your business thinking about making the switch to cloud computing? If so, we've put together a quick list of things you need to...

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Enterprise Suggests Microsoft Makes Skype Easier to Manage

Posted by: Brian Rosenfelt
Wednesday, May 25, 2011
In its short life, Skype voice and video has already shown a tendency to trigger IT security issues. With Microsoft's recent purchase of Skype, some observers are hoping that the service will be improved to allow it to be better managed in an enterprise setting.

"For the enterprise and the government, the default posture is to block Skype," says Mike Lee, senior product marketing manager at Websense, alluding to what's been the longstanding effort to keep it out. However, that's not necessarily...Read More >>

Skoda Minotti Professional Staffing Group Announces Job Opening: Chief Financial Officer (CFO) in Cleveland / Akron Area

Posted by: Andrew Devore
Monday, May 16, 2011

CFO Job Description:

The Chief Financial Officer (CFO) provides both operational and programmatic support to the organization.  The CFO supervises the finance unit and is the chief financial spokesperson for the organization.  The CFO reports directly to the President and is responsible for all strategic and tactical matters as they relate to budget management, cost benefit analysis, forecasting needs and the securing of new funding.

CFO Duties and Responsibilities:

  • Assist in performing all tasks...
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Skoda Minotti Expands Professional Staffing Services Offered to Cleveland and Akron Businesses

Posted by: Skoda Minotti News
Monday, May 9, 2011

CLEVELAND – Skoda Minotti’s Professional Staffing Group is pleased to announce that it has expanded its professional staffing services. The group now provides services for contract, direct hire or term-to-hire positions, ranging from staff level to C-level executives, within the following areas of specialization:accounting and finance, C-level executives, engineering, human resources, information technology and sales and marketing.

Leading the newly expanding service offerings is Andrew Devore, a...

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Special Delivery E-Newsletter: April 2011

Posted by: Andrew Devore
Friday, April 29, 2011

This month's Special Delivery e-newsletter includes the following articles:




New Law Extends Favorable Capital Gain RulesThe tax rules for offsetting capital gains and losses can be confusing, even for experienced investors. Saving grace: The...

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Not-for-Profit Standard E-Newsletter - Spring 2011

Posted by: Herzl Ginsburg, CPA
Thursday, April 14, 2011
This quarterly Not-For-Profit Standard includes the following articles:
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