Data Loss Prevention – Part 2 – Choosing a DLP Solution

Tuesday, January 10, 2012 by Brian Rosenfelt

data loss protection for businesses - DLP for businessesIn our last blog article, entitled What is Data Loss Prevention (DLP), we discussed the definition of DLP and why it’s important to understand. Your data is your company’s most valuable asset – and ensuring that the data is protected against “internal” threats is just as important as securing it against outside threats.

For most companies, data loss is largely attributed to employees.  According to a recent Gartner report:

  • 1 in every 400 messages contains confidential data
  • 1 in every 50 network...
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How Can Email Archiving Help Your Business?

Thursday, January 5, 2012 by Jeff Beller

email archiving - RADAR - Reflexion archiving, discovery and recovery RADAR is a managed email archiving service that operates in conjunction with your existing IT network to ensure the protection, preservation and continuous operation of email communication for your business, while providing on-demand email access for users anywhere and anytime.

Today, email is the core business communication channel. Since its inception, email has evolved from a simple intra-office messaging tool to the information and communication backbone of companies of all sizes.

As reliance...

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SEO How-To: How to write web copy that supports your website’s SEO

Thursday, January 5, 2012 by Anna Marie Ricciardi
writing optimized web copy for your website

Writing web copy that is search engine optimized is an important piece to your website’s overall SEO. Creatively written copy, that uses the right keywords, is no daunting task. But, when done correctly, it can become one of the most important pieces to your online marketing plan.

Creating a search optimized website with separate and specific service pages gives you the opportunity to optimize each individual page for very specific and targeted keywords.

For example, if you had one page for “Market...

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Researchers, Have You Met OTTO?

Tuesday, November 22, 2011 by Jim Petras, CPA, CITP

The Ohio Technology Transfer Organization (“OTTO”) has been around for a while. It assists in moving research from the research institution to the market place. Since its inception, over 900 Ohio companies have utilized this resource. The basic idea of the technology transfer office is to assist researchers in finding a home for their ideas and businesses with solutions to technical problems or new product development. These offices also may provide physical space and have access to venture...

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'The State of Healthcare Information Security Today' Survey Reveals Unfinished Business

Friday, November 18, 2011 by Brian Rosenfelt
Are healthcare organizations doing a good job of protecting patient information? To find out, HealthcareInfoSecurity.com released the inaugural Healthcare Information Security Today survey, which sheds light on five hot topics:
  • Key Threats and Mitigation Steps
  • Regulatory Compliance Issues
  • Technology and Staff Resources
  • Cloud Computing Concerns
  • Business Continuity Planning

The survey shows improving regulatory compliance efforts ranks as the No. 1 information security priority for the year ahead....

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Developing a Marketing Budget for 2012: Part One

Thursday, November 10, 2011 by John Moore

Have you put together your 2012 marketing plan? There is still time.

The Coming Year

Marketing BudgetMoody’s, Goldman Sachs, the Economist and other sources point to 2012 as another year of stagnate growth for the U.S. economy. Most of these sources point to less than 2% growth in GDP. As you know, anything can happen but it appears to be another tough year to grow your business. You need to plan for more of the same and hope for better. 

 

Part of this planning should include developing your marketing programs and...

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Employee Dishonesty Insurance – Do You Sleep Well Without Having It?

Tuesday, November 8, 2011 by Frank Suponcic, CPA, CFE, CFF

Corporate downsizing compromises internal controls. 9% unemployment. Record residential foreclosures. 50% of marriages are failing.  Employees are facing increased pressure of addressing increased healthcare costs and the costs associated with taking care of aging parents. And yet, there are still many others that fantasize about what it would be like to live the life of the “rich and famous.” For business owners, today’s work environment is a challenging one.

As a result of many pressures, at...

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Pay-Per-Click Advertising Tips #1: Keyword Selection

Wednesday, October 12, 2011 by Bob Goricki

Over the next several weeks and months, we’ll be running a series of pay-per-click advertising tips to help you get your first pay-per-click campaign up and running or make modifications to improve an existing campaign.

 

After getting your pay-per-click advertising account setup, the first step to a successful campaign is proper keyword selection. So, how can you find information on the keywords that are going to be the focus of your advertising campaign? Google, of course!

 

Google provides a...

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Skoda Minotti Professional Staffing Announces Job Opening: Pricing Manager - Cleveland, Ohio

Friday, September 23, 2011 by Heidi Hoyt

Skoda Minotti has been recognized by Inc. Magazine, CPA Digest and Case Western Reserve University's Weatherhead School of Management as one of the most outstanding and fastest growing privately held companies in the United States, and awarded the North Coast 99 as one of the best places to work in the Northeast Ohio. The driving force that differentiates us at Skoda Minotti is a passion for helping our clients achieve their goals by providing them with an unprecedented level of service and...

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Skoda Minotti Professional Staffing Announces Job Opening: Controller - Cleveland / Akron Area

Friday, September 23, 2011 by Andrew Devore

Job Description:

The Controller provides both operational and programmatic support to the organization.  .  The Conroller reports directly to the President and is responsible for all strategic and tactical matters as they relate to budget management, cost benefit analysis, forecasting needs and the securing of new funding.

Our client provides survey, energy analysis and design of lighting systems to companies across the U.S.

Duties and Responsibilities:

  • Assist in performing all tasks necessary to...
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Organic Search Optimization vs. Paid Search Advertising

Monday, September 19, 2011 by Anna Marie Ricciardi
Organic search (or natural search) is one of the two ways that Internet users find online search results. I’ve written about it before, when I’ve talked about search engine optimization (SEO). SEO is a process of customizing your website so that search engines can find and index it organically. Although you can pay for SEO services, the expenditure does not have a direct effect on individual search results. Click here for more information on the basics of SEO.

In contrast, there is another way...Read More >>

Not-for-Profit Update - Summer 2011

Friday, September 9, 2011 by Herzl Ginsburg, CPA

This quarterly Not-For-Profit Standard includes the following articles:

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Skoda Minotti Professional Staffing Announces Job Opening: Part-Time Bookkeeper in Cleveland, Ohio

Wednesday, September 7, 2011 by Heidi Hoyt

Skoda Minotti has been recognized by Inc. Magazine, CPA Digest and Case Western Reserve University's Weatherhead School of Management as one of the most outstanding and fastest growing privately held companies in the United States and awarded the North Coast 99 as one of the best places to work in the Northeast Ohio. The driving force that differentiates us at Skoda Minotti is a passion for helping our clients achieve their goals by providing them with an unprecedented level of service and...

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Skoda Minotti Professional Staffing Announces Job Opening: Manager of Accounting Operations in Cleveland, Ohio

Wednesday, September 7, 2011 by Heidi Hoyt

Skoda Minotti has been recognized by Inc. Magazine, CPA Digest and Case Western Reserve University's Weatherhead School of Management as one of the most outstanding and fastest growing privately held companies in the United States, and awarded the North Coast 99 as one of the best places to work in the Northeast Ohio. The driving force that differentiates us at Skoda Minotti is a passion for helping our clients achieve their goals by providing them with an unprecedented level of service and...

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Skoda Minotti Marketing Services Professional Becomes Certified in Search Engine Marketing

Tuesday, August 30, 2011 by Anna Marie Ricciardi

August 30, 2011 – CLEVELAND – The Marketing Services Group at Skoda Minotti is pleased to announce that online marketing manager, Robert C. Goricki has successfully fulfilled the requirements needed to become a Certified Search Engine Marketer (SEM), as presented by the Search Engine Marketing Professional Organization (SEMPO).

Achieving Certified SEM status validates that Goricki understands and adheres to the search marketing industry’s resources, best practices and standards. The certification...

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Using a Content Management System (CMS) to Improve Search Engine Optimization (SEO)

Tuesday, August 23, 2011 by Anna Marie Ricciardi

One of the first things we discuss with our clients, when they are ready to build or update their website, is whether they currently have or would like to have the ability to update their website through a content management system (CMS).

While there are many CMS systems to choose from, here are some reasons you may want to think of implementing one in your next web upgrade:

A CMS is easy to use. Every website is editable. Some are just easier to access and edit than others. Using a CMS system,...

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Information Technology E-Newsletter: August 2011

Thursday, August 11, 2011 by Brian Rosenfelt

Smart Phones Are Little Computers... Treat Them That Way
by Jeff Beller, Principal - Skoda Minotti Technology Services

As smart phones have increased in sophistication, so has their use.  I personally find myself spending more time checking e-mail, browsing the web and using Internet-enabled apps on my iPhone than I do on my laptop. 

Apple has worked very hard to secure their iOS operating system.  One of the main approaches they've used is that they've limited devices to only install apps from...

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Health Care Entities: New Reporting Requirements for Patient Service Revenue

Tuesday, August 9, 2011 by Jim Suttie, CPA/ABV

Next year, the reporting and presentation standards for revenues recognized by both public and private healthcare entities will be changing. 

 

Change in Bad Debt Reporting

 

Currently, many healthcare entities recognize patient service revenue at the time services are rendered as a gross amount, with bad debts reported in operating expenses. This has raised concerns with stakeholders and other third party users of healthcare entities’ financial statements that current practice results in a...

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Skoda Minotti Professional Staffing Group Announces Job Opening: Part-time Bookkeeper for Nonprofit Client in Cleveland, Ohio

Monday, August 1, 2011 by Andrew Devore

We are currently in search of a Bookkeeper for a Non-Profit client. This is a part-time position (21 hours/week)

Job summary:  Responsible for preparing client financial statements, monthly sales tax and payroll reports, quarterly payroll reports, and other associated bookkeeping services using QuickBooks.

Essential Functions:

  • Prepare bank reconciliation.
  • Prepare/input appropriate journal entries.
  • Reconcile financial discrepancies by collecting and analyzing account information.
  • Prepare appropriate...
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Tax on Medical Devices Brings Heated Debate

Monday, August 1, 2011 by Marilea Campomizzi, CPA

Once in a while, a topic comes along that allows legislators to unite, even across partisan lines. The attempt to repeal the Medical Device Tax seems to be one example of this phenomenon.

 

The Medical Device Tax was enacted as part of Obama’s Patient Protection and Affordable Care Act in March of 2010, in theory, as a way to help offset the cost of the overall reform. However, there is concern that the 2.3% tax on medical device companies will instead have very different results. There are fears...

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