Marketing Services

You lead and manage an upstanding, recognizable company. You attract and retain the area’s upper third in the candidate pool. Your long-standing reputation is admirable. Your employees reflect the culture of your company; they are skilled in their field, versed in the industry and savvy in their corporate representation. Your marketing department has worked diligently over the years to build your brand, position the company and engage the community as a sought-after entity as one of the best...

In case you missed part 1 (Setting online marketing goals and objectives) part 2 (Making a website search engine friendly), or part 3 (Navigation) check out those past articles before you start part 4 below.

A sitemap is essential to any well-organized web design process. A sitemap outlines your site’s main content “buckets” and the pages that will live underneath them. This helps you get a 20,000 foot overview of how your site will be organized and where each piece of content belongs.

You can...

This month's Strategic Connection includes the following:

• State of Inbound Marketing Report
• Facebook Pages Go Mobile
• LinkedIn Introduces New Contacts Tool
• Featured Content: Drive More Leads with an Effective Inbound Marketing Campaign
• Featured Report: Free SEO Report

State of Inbound Marketing Report

HubSpot recently conducted a survey of 3,339 marketing professionals to gauge the current state of inbound marketing. They've put together a handy slideshow that covers the top 10 revelations in...

In case you missed part 2 (Making a website search engine friendly) or part 1 (Setting online marketing goals and objectives), check out those past articles before you start part 3 below.

In this installment, we’ll be covering some things to consider when you are looking to create a navigation structure for your new website. A great place to start is on your current website. Using a program like Google Analytics, you can determine which pages should be the “stars” of your new website:

• Which pages...

It’s likely you’ve heard or read the phrase reduce, reuse, recycle – also known as The Three Rs, it provides an easy method for remembering how to restore and preserve the environment.

But, have you thought about it in terms of the content your business or brand provides to its clients and contacts? Your professionals regularly share information via your company blog – but there are myriad innovative ways to go green and reacquaint readers with your business expertise. Let’s take a look at The...

This month's Strategic Connection includes:

• Five Free Content Marketing Tools
• New Facebook Cover Photo Guidelines Offer Opportunity to Marketers
• A Different Approach to Email Marketing: An Opt-Out Campaign
• Feature Content: Trade Show Marketing Presentation

Five Free Content Marketing Tools

Just getting started with content marketing, but don't have a budget to dedicate to your efforts? Try out these five free tools to give your campaign a boost.

New Facebook Cover Photo Guidelines Offer...

In this four-part blog series we take a closer look at formulating a cohesive brand message. As part of the first post, we discussed the importance of dividing and focusing your initial branding efforts on collecting and understanding the perceptions of three key publics: your internal audiences, your external audiences and your competitors. Part one of the series focused on the internal audiences (i.e., employees) and their role in the branding process.  Part two focuses on the external...

This past January, we kicked off our Skoda Minotti Speakers Series in Cleveland and Tampa discussing the 2013 Tax Updates - The American Taxpayer Relief Act & The Fiscal Cliff.  Topics discussed included:

• Business Tax Changes for 2013
• Personal Tax Changes for 2013
• Planning for the 3.8% Medicare Tax

Click here for your free copy of the presentation which was delivered by Michael Minotti, CPA and Partner.

Stay tuned!

Our March presentation will feature John Kallmeyer, Director of Visual Marketing at S...

This new blog series will take a closer look at formulating a cohesive brand message. Before you can craft a corporate brand message, however, you’ll need to take into account three key publics: your internal audiences, your external audiences and your competitors. Our first post in the series focuses on internal audiences and their role in the branding process.  

If you are considering a branding or rebranding initiative for your company and your strategic plan for getting at the essence of your...

This month's Special Delivery includes:

• Update Your Email Preferences
• Key Tax Elections on 2012 Returns
• A "Perfect Storm" of Tax Deductions
• New IRS Program for Misclassified Workers
• Obama Signs Cybersecurity Executive Order
• Free Life Sciences E-Book: Delivering the Right Message Throughout the FDA Approval Process
   

Update Your Email Preferences

As business advisors, we want to make sure we are providing our clients and business contacts with messages and updates relevant to your individual and/or...

This month's Strategic Connection includes the following:

• New Report Indicates 93% of Companies Using Inbound Marketing Increase Lead Generation
• 12 Ideas for SlideShare Content
• Web Design "No-Nos"
• Featured E-Book: Trade Show Marketing Strategy
• Skoda Minotti Speaker Series:  Trade Show Marketing Strategies:  How to Find Qualified Leads in the Crowd
   

New Report Indicates 93% of Companies Using Inbound Marketing Increase Lead Generation

Consider implementing inbound marketing into your online...

February 14, 2012 – Cleveland – Skoda Minotti Strategic Marketing is pleased to announce an educational seminar and lunch event, entitled, “Trade Show Marketing Strategies – How to Find Qualified Leads in the Crowd.”  The seminar is one of the several topics that will be discussed in the monthly 2013 Skoda Minotti Speakers Series.

The event will occur on Thursday, March 14 at the Employer’s Resource Council, and will feature John Kallmeyer, director of visual marketing in the firm’s Strategic...

Google AdWords can be a valuable tool for many companies looking to attract targeted, qualified prospects to their website.  Unfortunately, it’s not as simple as choosing a few broad keywords that describe your industry, churning out a few quick lines of copy for your ads and pointing all of you links to your home page.

That approach may get you plenty of traffic, but it’s unlikely to result in measurable success for your business. Even worse, it’ll

After reading this e-book, you'll also learn...

As a Browns fan, I'd really like to have a reason to watch the game other than the commercials...and even though rooting against the Ravens provided more motivation to watch, I was still more interested in the commercials. And, more importantly, which commercials incorporated social media – and several did.

In a recent blog post on why Instagram should have a place in your social media plan, we discussed holding contests and including custom hashtags. Oreo did just that, and they were the only...

This month's Strategic Connection includes the following:

• Latest Strategic Marketing News
  • 20 Great Homepage Designs
  • Bing Adds More Facebook Content to its Search Results
  • The Year's Top Marketing Lessons
• New E-book:
  • Pay-Per-Click Advertising Tips

Latest Strategic Marketing News:

20 Great Homepage Designs

Looking for inspiration for your next website redesign? Check out these 20 examples of great homepage designs.

Bing Adds More Facebook Content to its Search Results

In another example of search...

Trades shows are likely one of the biggest marketing investments that you'll make all year and great chance to meet face-to-face with your key prospects. Are you really sure you're getting the most out of these once-a-year opportunities?

Download our free e-book to learn:

• Pre-trade show planning
• At-show strategies
• Post-trade show marketing

Don't attend another trade show without being fully prepared to take advantage of the opportunity.

If you are interested in learning more about visual marketing in...

Trends and fads come and go.  Whether it’s Chia Pets, Cabbage Patch Kids or dancing ‘Gangnam Style’, it’s only a matter of time before we are all sitting on our couches reminiscently laughing at ourselves while watching VH1’s I Love the 70’s, 80’s or 20-teens.

One fad turned trend that has become a bon-a-fide opportunity for companies is mobile marketing.  And, if you haven’t started thinking about ways to leverage mobile marketing for your business, then you are missing out on a significant...

So far, we’ve discussed a few things:

1. The Top Five Reasons Why Your B2B Company Should Have a Public Relations (PR) Plan
2. How Does Public Relations Fit into a B2B Company's Integrated Marketing Communications Plan
3. The Importance of Goal Setting in Your Public Relations Planning

Next, we’re going to talk about how you can (and should) target the appropriate audience through your public relations planning and efforts.

B2B PR Plan Element #2: Defining Target Audience

Even the most expensive PR and...

You know what they say, “a picture is worth a thousand words” and “less is more.” So why not use pictures to communicate with your clients, quickly and simply, on a device they probably have on them most of the time: their smart phone? One way you can do this is through Instagram – in 2012, Instagram was the second most-downloaded iPhone app from the App store and was named the Top Tech Company by Forbes.com.

As you may know, Instagram is a mobile app that allows users to take and share pictures...