Marketing Blog

Just in case some companies missed the memo that paying bloggers for reviews of their products usually comes back to bite you – exhibit A and exhibit B – the FTC has stepped in to put an end to this practice.

According to the New York Times article, “The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers.”

So what does this mean for social media marketing? Basically, it will help to keep social media a (relatively) honest forum for communication between consumers and businesses. An honest and open communication strategy has always served companies best when it comes to social media and these new rules will mostly likely save companies from becoming their own worst enemy.

What do you think of the new social media rules? Let us know in the comment section below.

Looking for help developing a strategic social media campaign for your business? Contact Skoda Minotti Marketing Services at 440-449-6800 or visit our web site for more information.