Marketing Blog

When done correctly, blogging can be a great (and cost-effective) way to supplement business goals. Yet, a lot of companies have yet to adopt blogging, because they don’t understand the value it can bring to their organization.

Here are some how-tos that explain what you should be doing to optimize your corporate blog for online searches, (and that will help your company get the most value from blogging):

1. Do your keyword research. Using free tools like Google Keyword Tool, you can easily find...

Now that you know how to write web copy to support your website’s SEO, you’re ready optimize that copy even further for use on the Internet. By taking that web copy and adding in some on-page optimization tactics, you’ll be able to tell search engines exactly what topics your web pages cover and which keywords are most important on each individual web page.

On-page optimization is all about using your targeted keywords strategically. We talked in my previous blog (SEO How-To: How to write web...

Writing web copy that is search engine optimized is an important piece to your website’s overall SEO. Creatively written copy, that uses the right keywords, is no daunting task. But, when done correctly, it can become one of the most important pieces to your online marketing plan.

Creating a search optimized website with separate and specific service pages gives you the opportunity to optimize each individual page for very specific and targeted keywords.

For example, if you had one page for “Market...

Organic search (or natural search) is one of the two ways that Internet users find online search results. I’ve written about it before, when I’ve talked about search engine optimization (SEO). SEO is a process of customizing your website so that search engines can find and index it organically. Although you can pay for SEO services, the expenditure does not have a direct effect on individual search results. Click here for more information on the basics of SEO.

In contrast, there is another way...

Before I can explain to you how to get your site to the top of the rankings, I think it’s important for you to understand how any site gets to the top of the rankings. Knowing how search engines find websites is crucial to understanding how you can make your website more visible to search engines and, more importantly, to your potential clients.

Let’s say that you type into a search engine the search term, “Cleveland SEO Services”. Almost immediately, that search engine pulls up the web...