Marketing Blog

It's crucial that the branding process doesn't stop after your organization has developed its brand. Your brand is an investment, and it should be managed appropriately. For a more detailed explanation, check out this video:



For more information on branding, post a comment below or contact our Strategic Marketing Services Group at 440-449-6800.

"Pay-Per-Click," or PPC,” is a method of online advertising that's measurable, flexible and very fast. PPC ads are paid listings that appear above and to the right of the free listings on Google, Yahoo, and other search engines. To be listed in a search engine’s PPC’s results you pay/bid in an auction like manner. With PPC you only pay for the ads that are clicked on, so in addition to being able to quickly, measure the effectiveness of your ad, you can also track and justify your results...

If you’re a businesses looking for ways to cut your marketing budget and thinking of leaping onto the Twitter bandwagon, be sure to look before you tweet.

Twitter, no doubt, is a great low budget, grassroots approach to create awareness, drive business and build your brand, but keep in mind that everything you tweet is searchable on the web. This can be both a curse and a blessing.  The good news is, if you're strategically using key words for which you want to be found Twitter can be a...

If you’re like just about every other business professional these days, sales are down, new business efforts are up and it’s time for you to get out…and start networking.  I know what you’re thinking.  I hate networking.  I’m painfully uncomfortable talking to a bunch of people I don’t know.  I don’t know what events to attend …etc.  I get it.  For most of us networking is as unnatural as a palm tree on the shores of Lake Erie, but the reality of the times is this:  You have to start doing...

Now stay with me here, I’m gonna take the long way to make what I hope will be a clever marketing point.

Got kids? I do. My wife and I have three boys, age: eleven, nine and seven, each one more different than the next. Now as a veteran parent this shouldn’t come as a surprise to me. I, like most people, have known for years that all kids are different, even siblings. However every day without fail, one of my boys will do or say something that makes me wonder how these three could possibly have...

While driving my son home from his weekly piano lesson, he asked me if he was getting better.   Knowing he rarely practices but wanting to be encouraging, I shaped my answer around his “potential” and the benefits of practicing everyday.  His reply:  “Dad, practicing cuts into my free time.”

Thinking to myself, “You’re nine.  Your entire life is free time,” I explained to him that hoping to become a great pianist without practicing is like hoping to get a snow day from just one falling snow...

A logo is a vital identifier that customers/prospects use to associate an organization with its products or services. The professionalism and attractiveness of a logo will immediately create a perception for the customers/prospects regarding a company’s level of integrity, product quality, player status and overall brand identity. These perceptions, right or wrong, are the factors that many customers use to measure a product or service before making a choice. A “hokey” logo can cheapen the...

Before I get to our first marketing blog entry, I wanted to take a moment to introduce myself. I’m Jonathan Ebenstein and I’ll be your author for the next ten or so paragraphs. I invite you to sit back, relax and open your mind.

If you’ve sifted at all through our Firm’s web site, you’d know that we are a CPA, Business and Financial Advisory firm.  We help our clients, mostly companies, grow their business through a myriad of professional services (i.e., Tax, Accounting & Auditing, IT, Financial ...

Before I get to our first marketing blog entry, I wanted to take a moment to introduce myself. I’m Jonathan Ebenstein and I’ll be your author for the next ten or so paragraphs. I invite you to sit back, relax and open your mind.

If you’ve sifted at all through our Firm’s web site, you’d know that we are a CPA, Business and Financial Advisory firm.  We help our clients, mostly companies, grow their business through a myriad of professional services (i.e., Tax, Accounting & Auditing, IT, Financial ...