Social Media Management

We work with clients to develop and implement their social media presence, or improve the profiles they already have, and can train an organization's employees on the various platforms so they can help maye the social media campaign a success.

Free stuff! We also offer a free social media audit which analyzes your company's presence on major social media platforms to see what you're doing well and what opportunities there are for improvement. Click here to for this free report.

Want to learn more...

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Always Taking the First Meeting? Not So Fast...Consider Assignment Selling

Not too long ago, I received a call from a business owner who was interested in re-branding his company.  Although I tried to engage him in a conversation to learn more about his business he wasn’t very forthcoming.  His objective, after confirming that we provided corporate branding services, was to get a meeting on the calendar.  After a couple of more failed attempts to further qualify the opportunity I gave up, scheduled the appointment and figured I’d learn what I needed to know when we...

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The Difference Between Sales and Marketing

 

Marketing Leads the Horse to Water, Sales Makes Him Drink

More and more I am finding the lines between marketing and sales being blurred within business organizations.  While both marketing and sales are essential to the success of every company, they have become so intertwined that most organizations leverage the same people to perform both responsibilities. 

As a marketer, who is now spending more of his time performing sales-related tasks, I can tell you from first-hand experience that there...

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Free Offer Friday: Inbound Marketing Presentation

How well is your website working for you? (And by working for you, we mean driving potential business leads.) Should your company be using social media?  Unsure of what content to feature on your company's blog? Does the term "search engine optimization" remind you of something you once heard on an episode of Star Trek?

Then you should take advantage of my free presentation on Inbound Marketing, where I cover topics such as:

  • Blogging
  • Social Media
  • Email Marketing
  • Calls-to-Action & Landing Pages
  • Analytic...
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Holiday E-Card Design: Season’s Greetings…in July?

The holidays will be here before you know it and the need to start your holiday card planning and execution process will be here even sooner.  For those of you that are still sending traditional cards - consider sending an e-card instead.

E-cards are an efficient, cost-effective, environmentally friendly alternative to traditional holiday cards, allowing you to personalize your company’s message to your customers, business contacts and local community members.

Cost Savings

When you consider postage...

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Strategic Connection: May 2013

This month's Strategic Connection includes the following articles:

What Should You do if People are Stealing Your Content Online

How to find out if people are copying your content and options you can consider

Google+ Unveils Brand New Look

In case you haven’t visited Google’s social networking site recently, see what you’ve been missing.

Google Completes Penguin 2.0...

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Strategic Connection: April 2013

This month's Strategic Connection includes the following:

State of Inbound Marketing Report

HubSpot recently conducted a survey of 3,339 marketing professionals to gauge the current state of inbound marketing. They've put together a handy slideshow that covers the top 10 revelations in...

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Corporate Brand Marketing: It Takes a Village to Build a Brand (Part 2 of 4)

In this four-part blog series we take a closer look at formulating a cohesive brand message. As part of the first post, we discussed the importance of dividing and focusing your initial branding efforts on collecting and understanding the perceptions of three key publics: your internal audiences, your external audiences and your competitors. Part one of the series focused on the internal audiences (i.e., employees) and their role in the branding process.  Part two focuses on the external...

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Corporate Brand Marketing: It Takes a Village to Build a Brand (Part 1 of 4)

This new blog series will take a closer look at formulating a cohesive brand message. Before you can craft a corporate brand message, however, you’ll need to take into account three key publics: your internal audiences, your external audiences and your competitors. Our first post in the series focuses on internal audiences and their role in the branding process.  

If you are considering a branding or rebranding initiative for your company and your strategic plan for getting at the essence of your...

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Strategic Connection: February 2013

This month's Strategic Connection includes the following:

New Report Indicates 93% of Companies Using Inbound Marketing Increase Lead Generation

Consider implementing inbound marketing into your online...

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Skoda Minotti Strategic Marketing to Host Trade Show Marketing Strategies Seminar

February 14, 2012 – Cleveland – Skoda Minotti Strategic Marketing is pleased to announce an educational seminar and lunch event, entitled, “Trade Show Marketing Strategies – How to Find Qualified Leads in the Crowd.”  The seminar is one of the several topics that will be discussed in the monthly 2013 Skoda Minotti Speakers Series.

The event will occur on Thursday, March 14 at the Employer’s Resource Council, and will feature John Kallmeyer, director of visual marketing in the firm’s Strategic...

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