This month's Strategic Connection includes the following:
State of Inbound Marketing Report
HubSpot recently conducted a survey of 3,339 marketing
professionals to gauge the current state of inbound marketing.
They've put together a handy slideshow that covers the top 10 revelations in...
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In this
four-part blog series we take a closer look at formulating a
cohesive brand message. As part of the first post, we discussed the
importance of dividing and focusing your initial branding efforts
on collecting and understanding the perceptions of three key
publics: your internal audiences, your external audiences and
your competitors. Part one of the series focused on the internal
audiences (i.e., employees) and their role in the branding
process. Part two focuses on the external...
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This new blog series will take a closer look at formulating a
cohesive brand message. Before you can craft a corporate brand
message, however, you’ll need to take into account three key
publics: your internal audiences, your external audiences and your
competitors. Our first post in the series focuses on internal
audiences and their role in the branding process.
If you are
considering a branding or rebranding initiative for your company
and your strategic plan for getting at the essence of your...
Read More >>
This month's Strategic Connection includes the following:
New Report Indicates 93% of Companies Using Inbound
Marketing Increase Lead Generation
Consider implementing
inbound marketing into your online...
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Trends and
fads come and go. Whether it’s Chia Pets, Cabbage Patch Kids
or dancing ‘Gangnam Style’, it’s only a matter of time before we
are all sitting on our couches reminiscently laughing at ourselves
while watching VH1’s I Love the 70’s, 80’s or
20-teens.
One fad turned trend that has become a bon-a-fide opportunity
for companies is mobile marketing. And, if you haven’t
started thinking about ways to leverage mobile marketing for your
business, then you are missing out on a significant...
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I have a confession to make. I’m not an order taker. If a client
or prospective client instructs me to design an ad, a website, a
direct mail piece, et al., I’m not going whip out my notepad,
or iPad for that matter, and start taking orders like a waiter in a
restaurant…I won’t be asking “Do you want a side of SEO with that
website”?
I’m a branding guy. I believe that before you can expect to get
meaningful results from any kind of marketing tactic (i.e.,
website,
brochure,
tradeshow display o...
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This month's issue of Strategic Connection
includes:
Featured E-book: Drive More Leads with an Effective
Inbound Marketing Campaign
What constitutes a good marketing campaign? This is a big
question, and one that can open the...
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This month's issue of Strategic Connection
includes:
How to Create an Effective Inbound Marketing
Campaign
Creating an effective inbound marketing campaign can help you
see the true value of your website by generating...
Read More >>
As
a business owner, you take great pride in your company, your
employees and the services and products your team provides to your
customers. There is unique value in what you do and how you
do it. It is what separates you from your competitors and it
is why your customers and prospects should be forming strategic
partnerships with you versus your competitors. Only they are
not. Why?
From a strategic marketing standpoint, one of the hardest things
for a company to do is position and...
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This month's Strategic Connection includes:
How to Search Engine Optimize Your Online Marketing
Efforts
You’ve probably heard of search
engine optimization (SEO), but are you aware of some simple steps
that you can take to improve your site’s search...
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This month's Strategic Connection includes:
- Skoda Minotti Strategic Marketing is now a HubSpot Certified
Partner Agency
Featured E-book: Benefits of Building a Strong
Brand
Did you know that strong...
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When you think about it, ads are really nothing more than
interruptions and intrusions. They disrupt your TV shows at
the most critical moment and break up engrossing articles, sending
you scavenging 20 pages deeper into a publication looking for its
conclusion. One of satellite radio’s biggest selling
propositions is that much of its content is “commercial
free”. At the end of the day, people watch, listen or read
for content, thus making advertising, more often than not, an
interruption of...
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This month's Strategic Connection includes:
Featured E-book: Trade
Show Marketing Strategy,
Trade shows are likely one of the
biggest marketing investments that you'll make all year and a great
chance to meet face-to-face with your key prospects. Are you really
sure you're getting...
Read More >>
When you’re launching a product or considering new markets, do
you perform market research before moving ahead? If you do, then
are you really listening to the results, or just looking for
results that support what you’ve already decided to do?
Companies, that I have seen, that conduct their own research
sometimes get caught looking for data points to support what they
want to do rather than looking for data points to validate their
ideas. Market leaders truly embrace market research, and when...
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Implementing Your Channel Strategy
You have decided you want to sell via distributors, or you have
revised and realigned your channel partners to better meet the
needs of your business objectives and customers. Now, you need to
implement the strategy so that your channel partners are
successful. You need to give them the marketing and sales
tools that they need. You need to continue to talk and
support them. Finally, you need to be open and honest about
the relationship. If you do this then...
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Working with Channel Partners
How do you determine whether you should use channel partners, or
how do you determine you have the right channel partners?
To address the first question, you should evaluate your sales
efforts and options. Do you have enough direct sales people
to adequately serve your customers or to grow the business to the
level you want? If you do not, then you then need to decide
what type of channel partner will meet your objectives. Do
you just need sales people or...
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Industrial companies use various means to sell and move product
from their manufacturing facilities to the end customer. This
connection from manufacturer to customer is known as the
channel. Historically this movement of product was through
partners who would add value via their local relationships while
also providing quick access to products via physical
inventory. As manufacturing systems have evolved, through
Just-in-Time (JIT), Lean Manufacturing, Six Sigma, etc., the need
for physical...
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Random Acts of Marketing Syndrome (RAMS) is a disease that
strikes thousands of companies every day. RAMS is not
discerning either. It strikes companies large and small, old
and new. How do you know if your company is suffering from
RAMS? Here are some symptoms to look for:
- There’s an empty file where your marketing plan should be
- Your blog is showcasing your latest post…from July 22,
2010
- You’re putting
QR Codes on everything and you don’t have a mobile version of
your website
- You have the...
Read More >>
Random Acts of Marketing Syndrome (RAMS) is a disease that
strikes thousands of companies every day. RAMS is not
discerning either. It strikes companies large and small, old
and new. How do you know if your company is suffering from
RAMS? Here are some symptoms to look for:
• There’s an empty file where
your marketing plan should be
• Your blog is showcasing your latest post…from July 22,
2010
• You’re putting
QR Codes on everything and you don’t have a mobile version of
your web site
• You...
Read More >>
Note: Click here to view the new Skoda
Minotti Strategic Marketing website.
So after admiring the Skoda Minotti brand all these years, you may
be asking yourself “Hey, what’s with the blue? “Isn’t your brand
color green?”
Great question and the answer is: Yes…until now.
Skoda Minotti, like all growing companies, is evolving and as we
evolve our
brand needs to evolve with us. Although you may know
Skoda Minotti more as a CPA firm, we really are a business advisory
firm, offering such services as IT...
Read More >>
In this
four-part blog series we take a closer look at formulating a
cohesive brand message. As part of the first post, we discussed the
If you are
considering a branding or rebranding initiative for your company
and your strategic plan for getting at the essence of your...
Trends and
fads come and go. Whether it’s Chia Pets, Cabbage Patch Kids
or dancing ‘Gangnam Style’, it’s only a matter of time before we
are all sitting on our couches reminiscently laughing at ourselves
while watching VH1’s I Love the 70’s, 80’s or
20-teens.
As
a business owner, you take great pride in your company, your
employees and the services and products your team provides to your
customers. There is unique value in what you do and how you
do it. It is what separates you from your competitors and it
is why your customers and prospects should be forming strategic
partnerships with you versus your competitors. Only they are
not. Why?
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