Strategic Online Marketing

Hello. My name is Bob Goricki+ and an online marketing manager at Skoda Minotti Strategic Marketing. I hope that you find these strategic online marketing insights useful as you build your brand's presence online.

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Before You Hit Send, Review Our E-Newsletter Checklist (Part One)

Before your next e-newsletter flies off into cyberspace, take a few minutes to review our e-newsletter checklist below. This list touches on some of the more important items that you’ll want to consider before you launch your next issue.

E-mail List Management

List management is an important part of any ongoing email marketing campaign. A better quality list should result in higher metrics such as open rate and click through rate.

  • Unsubscribes – If your email program does not automatically remove...
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Images Now Displaying in Gmail: A Picture’s Worth a Thousand Words

Have you ever opened your inbox and received an email from your favorite retailer or service provider, and it just felt like something was “missing” from the email? Chances are, that “something missing” was images meant to be included with the email. With many email programs, however, these images are automatically blocked when a message is delivered (to protect users from unknown senders who may be using images to compromise security). Unless the user manually accepts the image, it remains...

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Is it Time for a “Santa” Corporate Brand Refresh?

Children all around the world might be in for a surprise this holiday season. The big jolly guy, Santa Claus himself, is getting his very own brand refresh.

That is, if he accepts the ideas presented in the recently released Santa brand book put together by UK ad firm Quietroom. You can see their presentation to Santabrand Global Enterprises here.

Is your brand identity slightly less established than Santa? If so, and you are considering your own refresh, we’d be happy to speak with you. Learn...

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Launching a New Website? Use Our Helpful Launch Checklist Before Pushing It Live

Launching a new website? Here are some last minute items you should make sure not to forget:

Proofread for spelling, grammar, etc. Get a fresh set of eyes (or two) on your website copy before the site goes live. It’s always good to have someone not involved in the web launch to review the site to make sure there aren’t any major proofreading issues that your team may have overlooked.

Check and repair all broken and mislabeled linksAs a part of the proofreading effort, make sure all of your site...

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Website Redesign Tips Part 7: Website Analytics

Welcome to the last entry in our website redesign tips series. In this final installment, we’ll cover the importance of measuring the success of your website redesign efforts. A great place to start is with a free tool from Google – Google Analytics.

Even if you aren’t currently undergoing a website redesign process, if you do not have some form of analytics installed on your site, we’d recommend you do it right away. The reason is simple: without some type of analytics package, you’ll have no...

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Website Redesign Tips Part 6: Driving Leads with Premium Content

Thus far in our blog series, we’ve covered lots of important considerations when you are looking into a website redesign, from mobile site design to multi-language support. What we haven’t covered yet is one of the most important aspects of a website redesign – driving leads for your business.

Driving hundreds or even thousands of visitors to your site is great, but it doesn’t make a great impact on your bottom line unless those visitors turn into leads (i.e. you have some type of contact...

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Website Redesign Tips Part 5: Multi-Language Support

In case you missed part 1 (Setting online marketing goals and objectives) part 2 (Making a website search engine friendly), part 3 (Navigating website navigation) or part 4 (Mapping out a sitemap and uncoiling a wireframe) check out those past articles before you start part 5 below.

Keeping mind that your new website will reside on the World Wide Web, it may be important for you to consider multi-language support if you expect an international audience.

How do you know if your site is receiving...

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Website Redesign Tips Part 4: Mapping out a Sitemap and Uncoiling a Wireframe

In case you missed part 1 (Setting online marketing goals and objectives) part 2 (Making a website search engine friendly), or part 3 (Navigation) check out those past articles before you start part 4 below.

A sitemap is essential to any well-organized web design process. A sitemap outlines your site’s main content “buckets” and the pages that will live underneath them. This helps you get a 20,000 foot overview of how your site will be organized and where each piece of content belongs.

You can...

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Website Redesign Tips Part 3: Navigating Website Navigation

In case you missed part 2 (Making a website search engine friendly) or part 1 (Setting online marketing goals and objectives), check out those past articles before you start part 3 below.

In this installment, we’ll be covering some things to consider when you are looking to create a navigation structure for your new website. A great place to start is on your current website. Using a program like Google Analytics, you can determine which pages should be the “stars” of your new website:

  • Which pages...
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Free Offer Friday: Pay-Per-Click Advertising Tips E-Book

Google AdWords can be a valuable tool for many companies looking to attract targeted, qualified prospects to their website.  Unfortunately, it’s not as simple as choosing a few broad keywords that describe your industry, churning out a few quick lines of copy for your ads and pointing all of you links to your home page.

That approach may get you plenty of traffic, but it’s unlikely to result in measurable success for your business. Even worse, it’ll

After reading this e-book, you'll also learn...

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