Hello. My name is Bob Goricki+ and an online marketing manager at Skoda Minotti Strategic Marketing. I hope that you find these strategic online marketing insights useful as you build your brand's presence online.Read More »
Launching a new website? Here are some last minute items you should make sure not to forget:
Proofread for spelling, grammar, etc. Get a fresh set of eyes (or two) on your website copy before the site goes live. It’s always good to have someone not involved in the web launch to review the site to make sure there aren’t any major proofreading issues that your team may have overlooked.
Check and repair all broken and mislabeled linksAs a part of the proofreading effort, make sure all of your site...Read More »
Welcome to the last entry in our website redesign tips series. In this final installment, we’ll cover the importance of measuring the success of your website redesign efforts. A great place to start is with a free tool from Google – Google Analytics.
Even if you aren’t currently undergoing a website redesign process, if you do not have some form of analytics installed on your site, we’d recommend you do it right away. The reason is simple: without some type of analytics package, you’ll have no...Read More »
Thus far in our blog series, we’ve covered lots of important considerations when you are looking into a website redesign, from mobile site design to multi-language support. What we haven’t covered yet is one of the most important aspects of a website redesign – driving leads for your business.
Driving hundreds or even thousands of visitors to your site is great, but it doesn’t make a great impact on your bottom line unless those visitors turn into leads (i.e. you have some type of contact...Read More »
In case you missed part 1 (Setting online marketing goals and objectives) part 2 (Making a website search engine friendly), part 3 (Navigating website navigation) or part 4 (Mapping out a sitemap and uncoiling a wireframe) check out those past articles before you start part 5 below.
Keeping mind that your new website will reside on the World Wide Web, it may be important for you to consider multi-language support if you expect an international audience.
How do you know if your site is receiving...Read More »
In case you missed part 1 (Setting online marketing goals and objectives) part 2 (Making a website search engine friendly), or part 3 (Navigation) check out those past articles before you start part 4 below.
A sitemap is essential to any well-organized web design process. A sitemap outlines your site’s main content “buckets” and the pages that will live underneath them. This helps you get a 20,000 foot overview of how your site will be organized and where each piece of content belongs.
You can...Read More »
In this installment, we’ll be covering some things to consider when you are looking to create a navigation structure for your new website. A great place to start is on your current website. Using a program like Google Analytics, you can determine which pages should be the “stars” of your new website:
Google AdWords can be a valuable tool for many companies looking to attract targeted, qualified prospects to their website. Unfortunately, it’s not as simple as choosing a few broad keywords that describe your industry, churning out a few quick lines of copy for your ads and pointing all of you links to your home page.
That approach may get you plenty of traffic, but it’s unlikely to result in measurable success for your business. Even worse, it’ll
After reading this e-book, you'll also learn...Read More »
Once you’ve decided on your website’s goals and objectives, it’s time to make sure that people can find your site in the vast expanse known as the World Wide Web. Search engine optimization should be one of your top website priorities because there’s no sense in spending a fortune on a new website only to later find out that no one can find it on Google or other search engines.
How do you go about making a site search engine friendly? Well, a great start would be by downloading our e-book – “How ...Read More »
Our website redesign blog series is going to focus on what you should consider when undergoing a redesign of your company’s existing website.
Any website redesign process needs to start with the question: “What are our online marketing goals and objectives?” Answering this question will help guide the rest of your redesign process.
To help you along the way, here are some examples of answers to that question and how these answers could affect your website redesign process.
I want to establish a web...Read More »
Don’t forget to check out part one (keyword selection), part two (keyword traffic estimation), part three (ad creation), part four (ad testing), part five (bidding strategy) and part six (ad budgeting and targeting).
Now that you have your pay-per-click (PPC) campaign optimized and ready to go, there’s one more crucial element to PPC advertising that you must setup before starting your campaign – measurement.
The great thing about a PPC campaign is that it’s very easy to determine the ROI of...Read More »