“Know something not everybody else knows.”
– Bill James, baseball writer, historian, statistician
Moneyball is a movie based on a book by Michael Lewis about the
2002 Oakland Athletics baseball team. It is the classic
underdog story mixed with statistics, a different way of thinking,
and, of course, Brad Pitt for the ladies. It was just
nominated for six Oscars last month, including Best Picture.
Even though the movie takes poetic license with the story (as it
really does not cover the top three...
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Don’t forget to check out
part one (keyword selection),
part two (keyword traffic estimation) and
part three (ad creation).
Now that you’ve created your first ad, you’re not quite finished
with your ad group. Google AdWords gives you the capability to test
out multiple versions of your ad and see which version performs the
best. Slight changes to the wording of you ad can make a big
difference, so do not hesitate to try several different
versions.
Here’s a sample ad group report and some...
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Your company will need a specific SOC Report based on the type
of client information it controls. Here is more information on each
type of report
SOC 1 Report: (Also known as SSAE No.
16)
- The SOC 1 is a report on controls at a service organization
relevant to user entities’ internal control over financial
reporting.
- These reports are prepared in accordance with the AICPA
Statement on Standards for Attestation Engagements no. 16 (SSAE no.
16).
- Contents of the Report:
- Description of service...
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CLEVELAND – Skoda Minotti has been selected as
one of the most successful companies in Northeast Ohio by
Inside Business Magazine. The publication has been
awarding its NEO Success Awards, based on revenue and employment
growth, since 1994. This will be Skoda Minotti’s sixth
recognition for this honor.
“We’re honored to be named winners of this prestigious award,
among so many of our clients,” said Skoda Minotti chairman Greg
Skoda. “Our goal is to continue delivering on the promise of new
and...
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This month's issue of Employee Benefit Plan Commentator includes
the following articles:
Final Fee Disclosure Regulation Issued
In the Fall 2011 Edition of the EBP Commentator, we helped navigate
you through the new and upcoming fee disclosures.
With the final regulations under ERISA §408(b)(2) disclosure
rules just released by...
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“Investment is an activity of forecasting the yield on
assets over the life of the asset… speculation is the activity of
forecasting the psychology of the market.”
– John Maynard Keynes
After stealing the headlines last fall, it seems most people
became exhausted with Europe’s debt problems. The European
Central Bank’s (ECB) Long Term Refinancing Operation (LTRO)
provided a strong helping of liquidity to the sovereign debt
markets, giving global markets a sigh of relief, and alleviating
some...
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This month's Special Delivery e-newsletter includes:
Payroll Tax
Cut Extension
Although not signed into legislation just yet, the Senate and the
House have both...
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This month's issue of Valuation & Litigation Advisory
Insights includes the following articles:
- Reality TV and Related-Party Transactions in Litigious
Valuation Engagements
- Boltar Illustrates the Dangers of Expert Advocacy
- Poking Holes in Your Damages Case
Reality TV and Related-Party Transactions in Litigious
Valuation Engagements
By Sean R. Saari, CPA/ABV, CVA, MBA
My wife loves “reality” TV shows - Big Brother, Survivor, The
Bachelor, The Apprentice, pretty much any show on Bravo, and the
list goes...
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The Ohio Attorney General’s Office has introduced a new online
registration system for charities that solicit in the state.
The new system, introduced December 1, 2011, will streamline annual
filings and enhance transparency and accountability within the
charitable sector.
Soon, all filings will be completed online through the new
charitable registration system. The new system will eliminate
the need for paper forms, more accurately determine required fees
and make reporting requirements in...
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Just when you may have thought your compliance and security
needs are taken care of; out comes another aspect of compliance and
security to worry about: HIPAA Compliance Audits. HIPAA audits have
evolved, and now must fulfill requirements of Section 13411 of the
Health Information Technology for Economic and Clinical Health Act
(HITECH Act) to cover new concerns for medical records. These
HITECH requirements ensure that covered entities and their business
associates are in compliance with the...
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Captive insurance companies are often owned by a large
sophisticated financial entity, because there are minimum net worth
and other regulatory requirements. In many cases, the
regulatory authority will accept a letter of credit in lieu of an
actual cash investment for the initial capital requirements of the
captive. This results in “GAAP exception” financial reporting
but is perfectly acceptable to the regulator.
Normally, single sponsor captives are wholly-owned subsidiaries
and are included...
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If you have been working a long time, you may be looking forward
to retirement in the not-so-distant future. Hopefully, you will be
in good health at that time and able to pursue your favorite
activities.
But the “golden years” may be tarnished if you are not careful.
Here are five common mistakes that can hinder your ability to
retire comfortably and securely.
1. You are overburdened with debt. Owing money is not
necessarily fatal to a happy retirement. But credit card debt with
high interest...
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Note: Click here to view the new Skoda
Minotti Strategic Marketing website.
So after admiring the Skoda Minotti brand all these years, you may
be asking yourself “Hey, what’s with the blue? “Isn’t your brand
color green?”
Great question and the answer is: Yes…until now.
Skoda Minotti, like all growing companies, is evolving and as we
evolve our
brand needs to evolve with us. Although you may know
Skoda Minotti more as a CPA firm, we really are a business advisory
firm, offering such services as IT...
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This month's Special Delivery e-newsletter includes:
New Marketing Website Coming Soon, New E-Book Available
Now
Keep an eye on your inbox, because in just a few days, we'll be
announcing the launch of...
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Don’t forget to check out
part one (keyword selection) and
part two (keyword traffic estimation).
Now that you’ve selected targeted
keywords for your AdWords campaign, it’s time to start creating
your ads. Google has a specific set of character limits that you
must follow in each of your ads –
Title (Blue underlined text):
25 characters
Ad Text: 70 characters
Display URL (Green text): 35
characters
There are also a set of parameters
around your ad content including:
- User experience
- Accuracy
- Legal...
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This month's issue of Valuation & Litigation Advisory
Insights includes the following articles:
Intangible Assets – If I Cannot See Them, What Are
They?
“All arguments concerning existence are founded
on the relation of cause and effect.” - David Hume
In the quote above, David Hume, a famous philosopher, says that the
basis of existence is founded in...
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Tax qualified retirement plans are required to hold employer and
employee contributions in an irrevocable trust, which is separate
from the employer’s funds. ERISA, which governs these
programs, creates various types of legal liability for a plan’s
fiduciaries. Department of Labor penalties and
litigation from plan participants can arise, and can be brought
against an individual fiduciary. The issue of who is or is
not a fiduciary is not determined solely by a person’s
title.
ERISA’s...
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This spring, companies who sponsor 401(k) plans can expect their
inbox to be full of new information. The Department of
Labor’s plan fee disclosure rules are set to take effect April 1,
2012. Service providers of 401(k) plans will then be required
to provide employers with figures for the direct and indirect
compensation they receive to service plans. They will now
need to disclose recordkeeping fees separately from all other fee
disclosures. They also must detail indirect compensation, such...
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“All arguments concerning existence are founded on the
relation of cause and effect.” - David Hume
In the quote above, David Hume, a famous philosopher, says that
the basis of existence is founded in cause and effect. Cause
and effect is simple to picture for tangible objects – if I cause
my finger to type a letter on the keyboard, that letter shows up on
my computer screen. It becomes a little more difficult to
picture cause and effect with intangible things – if I greet a
stranger on the...
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