Cleveland Public Relations

This month's Special Delivery e-newsletter includes the following articles:

• Year-End Tax Planning
• InvestOhio Tax Credit REgistration Now Open: Quick Action Required
• Make 2012 a "Record Year" for Taxes
• Happy Trails: Getting Ready for Retirement
• How to Put Time on Your Side
• Group Workers' Compensation Programs
• Skoda Minotti Professional Receives Certified Exit Planning Advisor Credential

Year-End Tax Planning

Once again we find ourselves with the Holidays upon us and we wish you and your family all...

August 30, 2011 – CLEVELAND – The Marketing Services Group at Skoda Minotti is pleased to announce that online marketing manager, Robert C. Goricki has successfully fulfilled the requirements needed to become a Certified Search Engine Marketer (SEM), as presented by the Search Engine Marketing Professional Organization (SEMPO).

Achieving Certified SEM status validates that Goricki understands and adheres to the search marketing industry’s resources, best practices and standards. The certification...

In my 20+ years of assisting companies with marketing, I am continually surprised by the general misconception of what defines marketing.  I also don’t think managers truly see what marketing can do for their business. 

In the purest sense, marketing is the mix of activities required to get a product or service from conception to the end user.  These activities are typically described by marketers as the four P’s of marketing:  Product, Price, Physical distribution and Promotion.  Unfortunately...

July 5, 2011 – CLEVELAND – Skoda Minotti has acquired Cleveland marketing firm Hilty Moore & Associates, Inc. (HM&A) along with the company’s visual marketing division, BrandEyeD. The acquisition enhances the expertise and depth of marketing resources available to serve Skoda Minotti Marketing Services’ growing client base.

In addition to bringing enhanced marketing research expertise, the acquisition of HM&A will complement Skoda Minotti Marketing Services’ ability to provide...

Reports to: Corporate Financial Controller 

 Summary of Responsibilities:

• Manages the consolidation of Company-wide financial results in accordance with US Accounting Standards Codification.  Ensures all information for external financial reporting is in compliance with the requirements of US regulatory authorities.

About the company: 

• Our client is a publicly traded maker of cable and hardware for utilities and telecom companies.

Essential Functions:

• Develops and maintains an automated global...

Tax Analyst Job Description:

• Prepare and file international tax compliance forms and disclosures within the US federal income tax return, such as forms 5471, 8858, 1118, etc.. including calculations of Subpart F, foreign E&P, foreign tax credit and Section 987 within the required time limit established by the taxing authority.
• Assist as needed in the preparation and filing of foreign, federal, state and local income tax returns, and property tax returns within the required time limit established...

Job Opening Title: Senior IT Auditor

Reports to: IT Audit Manager

Summary of Responsibilities:

CLEVELAND – Skoda Minotti is pleased to announce the launch of its fourth annual survey of the Northeast Ohio real estate and construction industries. The goal of the survey is to provide professionals in the real estate and construction industries in Northeast Ohio with invaluable insight into their industries.

“We received record participation in our 2010 survey and are looking to improve on that number once again in 2011,” said Roger Gingerich, CPA/ABV, CVA, partner-in-charge of Skoda...

This issue of the Real Estate Monitor includes the following articles:

• Survey of Northeast Ohio's Construction & Real Estate Industries
• Communicating the Value of Development Projects Through Economic Impact Analysis
• The Outlook for Construction and Real Estate
• Commercial Real Estate: How Will Refinancing Take Place?
• Proposed New Accounting Rules
• Due Diligence: Purchase With Care
• Leases Checking: Property Tax Invoices 
• Upholding a Letter of Intent
• Cleveland Market Overview

Survey of Northeast Ohio's...

When selling your home, it is common to use an agent to list, promote and show the property. In exchange, you pay a portion of the sales price as a commission to the agent. The benefits of using an agent include: 1) the listing of your home in a database so that homebuyers can access information about it; 2) the agent acting as your middleman during the negotiation process; and 3) the incentive it gives the agent to sell your home quickly (so that her or she can earn their commission). 

Some peop...

2010 Real Estate and Construction Survey

Skoda Minotti is conducting our 3rd annual survey of the Northeast Ohio real estate and construction industries. Every participant who completes the questionnaire will receive a free copy of the survey results and analysis and have a chance to win a $50 gift card to Dick's Sporting Goods.

The goal of the survey is to provide professionals in the real estate and construction industries in Northeast Ohio with the invaluable insight into their industries.

As...

Looking for a Cleveland public relations consultant? Contact Skoda Minotti Marketing Services at 440-449-6800.

Sometimes we need a reminder to do our homework – especially when launching a national rebranding campaign of a popular product. Tropicana recently provided us with a text-book case study of why it pays to know your audience before you go to market.

Only months after introducing a new look for its Tropicana Pure Premium Orange Juice, the company is scrapping the new packaging to return...

Have you ever finished reading a new product press re but by the end of the article still had no idea what the item did or why it was important? The most likely culprit? Jargon. We become so familiar with our jargon at work that, often times, we forget that not everyone uses TPS reports.

Dropping jargon into casual conversation with those outside your company might not cause too many problems, but jargon can be dangerous to a public relations campaign. A recently released survey of...

Before I get to our first marketing blog entry, I wanted to take a moment to introduce myself. I’m Jonathan Ebenstein and I’ll be your author for the next ten or so paragraphs. I invite you to sit back, relax and open your mind.

If you’ve sifted at all through our Firm’s web site, you’d know that we are a CPA, Business and Financial Advisory firm.  We help our clients, mostly companies, grow their business through a myriad of professional services (i.e., Tax, Accounting & Auditing, IT, Financial S...