This month's
Special Delivery e-newsletter includes the following
articles:
Year-End Tax Planning
Once again we find ourselves with the Holidays upon us and we wish
you and your family all...
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August 30, 2011 – CLEVELAND – The Marketing
Services Group at Skoda Minotti is pleased to announce that online
marketing manager, Robert C. Goricki has successfully fulfilled the
requirements needed to become a Certified Search Engine Marketer
(SEM), as presented by the Search Engine Marketing Professional
Organization (SEMPO).
Achieving Certified SEM status validates that Goricki understands
and adheres to the search marketing industry’s resources, best
practices and standards. The certification...
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In my 20+ years of assisting companies with marketing, I am
continually surprised by the general misconception of what defines
marketing. I also don’t think managers truly see what
marketing can do for their business.
In the purest sense, marketing is the mix of activities required
to get a product or service from conception to the end user.
These activities are typically described by marketers as the four
P’s of marketing: Product, Price, Physical distribution and
Promotion. Unfortunately...
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July 5, 2011 –
CLEVELAND – Skoda Minotti has acquired Cleveland marketing
firm Hilty Moore & Associates, Inc. (HM&A) along with the
company’s visual marketing division, BrandEyeD. The acquisition
enhances the expertise and depth of marketing resources available
to serve Skoda Minotti Marketing Services’ growing client
base.
In addition to bringing enhanced marketing
research expertise, the acquisition of HM&A will complement
Skoda Minotti Marketing Services’ ability to provide...
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Reports to: Corporate Financial
Controller
Summary of Responsibilities:
- Manages the consolidation of Company-wide financial results in
accordance with US Accounting Standards Codification. Ensures
all information for external financial reporting is in compliance
with the requirements of US regulatory authorities.
About the company:
- Our client is a publicly traded maker of cable and hardware for
utilities and telecom companies.
Essential Functions:
- Develops and maintains an automated global...
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Tax Analyst Job Description:
- Prepare and file international tax compliance forms and
disclosures within the US federal income tax return, such as forms
5471, 8858, 1118, etc.. including calculations of Subpart F,
foreign E&P, foreign tax credit and Section 987 within the
required time limit established by the taxing authority.
- Assist as needed in the preparation and filing of foreign,
federal, state and local income tax returns, and property tax
returns within the required time limit established...
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Job Opening Title: Senior IT Auditor
Reports to: IT Audit Manager
Summary of Responsibilities:
Participate in the planning, organizing, and execution of
Information Technology (IT) audits. Assist in assessing the
Company's Information Technology compliance to internal standards
and those defined by the Sarbanes - Oxley Act of 2002. Assist
in the planning and execution of IT Audits to evaluate the
effectiveness and appropriateness of internal controls, business
processes, procedures and...
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CLEVELAND – Skoda Minotti is pleased to announce the launch of
its fourth annual survey of the Northeast Ohio real estate and
construction industries. The goal of the survey is to provide
professionals in the real estate and construction industries in
Northeast Ohio with invaluable insight into their industries.
“We received record participation in our 2010 survey and are
looking to improve on that number once again in 2011,” said Roger
Gingerich, CPA/ABV, CVA, partner-in-charge of Skoda...
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This issue of the Real Estate Monitor includes the
following articles:
Survey of Northeast Ohio's...
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When
selling your home, it is common to use an agent to list, promote
and show the property. In exchange, you pay a portion of the
sales price as a commission to the agent. The benefits of
using an agent include: 1) the listing of your home in a database
so that homebuyers can access information about it; 2) the agent
acting as your middleman during the negotiation process; and 3) the
incentive it gives the agent to sell your home quickly (so that her
or she can earn their commission).
Some
peop...
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2010
Real Estate and Construction Survey
Skoda
Minotti is conducting our 3rd annual survey of the Northeast Ohio
real estate and construction industries. Every participant who
completes the questionnaire will receive a free copy of the survey
results and analysis and have a chance to win a $50 gift card to
Dick's Sporting Goods.
The
goal of the survey is to provide professionals in the real estate
and construction industries in Northeast Ohio with the invaluable
insight into their industries.
As...
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Business owners are often so busy on the job site or crunching
numbers that they don't have the time or wherewithal to market
themselves online. Often what they did learn about PR has evolved
ten-fold in the past decade. At
Skoda
Minotti, Cleveland marketing services include social media
and search engine optimization. These are two brand new PR methods
that the most seasoned of public relations professionals learned
nothing about in college.
Many online services like Facebook and blogging were...
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Looking for a Cleveland public
relations consultant? Contact Skoda Minotti Marketing Services at
440-449-6800.
Sometimes we need a reminder to do
our homework – especially when launching a national rebranding
campaign of a popular product. Tropicana recently provided us with
a text-book case study of why it pays to know your audience before
you go to market.
Only months after introducing a new
look for its Tropicana Pure Premium Orange Juice, the company is
scrapping the new packaging to return...
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Have
you ever finished reading a new product press re but by
the end of the article still had no idea what the item did or why
it was important? The most likely culprit? Jargon. We become so
familiar with our jargon at work that, often times, we forget that
not everyone uses TPS reports.
Dropping jargon into casual conversation with
those outside your company might not cause too many problems, but
jargon can be dangerous to a public relations campaign.
A recently released survey of...
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Before I get to our first marketing
blog entry, I wanted to take a moment to introduce myself. I’m
Jonathan Ebenstein and I’ll be your author for the next ten or so
paragraphs. I invite you to sit back, relax and open your
mind.
If you’ve sifted at all through our
Firm’s web site, you’d know that we are a CPA, Business and
Financial Advisory firm. We help our clients, mostly
companies, grow their business through a myriad of professional
services (i.e., Tax,
Accounting
& Auditing, IT,
Financial
S...
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