Although nearly 1.5 million people visit Pinterest every day, terms like
“pinning” and “repinning” sound as foreign today as “tweeting” and
“retweeting” did three years ago. As this site gains popularity,
understanding this site will become even more important for
marketers, especially in the B2C space.
Before we define some basic Pinterest terms, let’s start off by
describing the site – it is a social bookmarking site that allows
its users to organize images they find online.
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Look at any list of the top 10 fears of people and the fear of
public speaking will undoubtedly be at the top of any list.
In a world where
content marketing is becoming ever more important, the need to
not only write the content, but present it, is now even more
critical for people looking to develop new business leads and
position themselves and their companies as leaders in their
respective industry. In this week’s Marketing
Blog, I’ll share some additional tips to giving a presentation.
(C...
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Look at any list of the top 10 fears of people and the fear of
public speaking will undoubtedly be at the top of any list.
In a world where content marketing is becoming ever more important,
the need to not only write the content, but present it, is now even
more critical for people looking to develop new business leads and
position themselves and their companies as leaders in their
respective industry. In this week’s Marketing Blog, I thought
I would hit on some of the foundational tips to...
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CLEVELAND, Ohio – Skoda Minotti, a CPA,
business and financial advisory firm, has been named a recipient of
The Plain Dealer’s second annual Top Workplaces 2011 award, for the
second year in a row. This honor was given to 132 companies,
nonprofits and agencies in northeast Ohio companies this year,
based strictly on survey results of their employees.
Survey results were gathered using an independent workplace
consultant. Employees were asked to indicate, on a seven-point
scale, how much they...
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This month's Special Delivery
e-newsletter includes the following articles:
New Law Extends Favorable Capital Gain RulesThe
tax rules for offsetting capital gains and losses can be confusing,
even for experienced investors. Saving grace: The...
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Essentially, SEO is the
process of optimizing your website so that search
engines (Google, Yahoo, Bing, etc.) are able to find it more
easily when internet users are searching for specific keywords
and/or search terms. (Click here to read one of our recent posts
on the basics of search engine
optimization.)
When internet users are
“surfing the web”, it’s really just common sense that you want them
(potential customers) to find your business’s website when they are
searching for your specific...
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This issue of the Real Estate Monitor includes the
following articles:
Understanding the Energy Efficient Tax Deduction
Skoda Minotti, along with CLS Facility Services,
invites...
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2010
Real Estate and Construction Survey
Skoda
Minotti is conducting our 3rd annual survey of the Northeast Ohio
real estate and construction industries. Every participant who
completes the questionnaire will receive a free copy of the survey
results and analysis and have a chance to win a $50 gift card to
Dick's Sporting Goods.
The
goal of the survey is to provide professionals in the real estate
and construction industries in Northeast Ohio with the invaluable
insight into their industries.
As...
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Shortly after being drafted, Lebron James signed a seven-year,
$90 million endorsement deal with Nike. In 2006, Tiger Woods
earned $20 million from Nike for promoting their golf division and
that deal was just one small portion of their $1.7 billion
advertising budget – that year, they spent $476 million on endorsements.
And, in 2009, Catherine Zeta-Jones will earn $20 million for
encouraging us to undergo a mobile makeover with
T-Mobile.
Considering society’s fascination with celebrities, this...
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