Don’t forget to check out
part one (keyword selection) and
part two (keyword traffic estimation).
Now that you’ve selected targeted
keywords for your AdWords campaign, it’s time to start creating
your ads. Google has a specific set of character limits that you
must follow in each of your ads –
Title (Blue underlined text):
25 characters
Ad Text: 70 characters
Display URL (Green text): 35
characters
There are also a set of parameters
around your ad content including:
- User experience
- Accuracy
- Legal...
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This month's issue of Valuation & Litigation Advisory
Insights includes the following articles:
Intangible Assets – If I Cannot See Them, What Are
They?
“All arguments concerning existence are founded
on the relation of cause and effect.” - David Hume
In the quote above, David Hume, a famous philosopher, says that the
basis of existence is founded in...
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Tax qualified retirement plans are required to hold employer and
employee contributions in an irrevocable trust, which is separate
from the employer’s funds. ERISA, which governs these
programs, creates various types of legal liability for a plan’s
fiduciaries. Department of Labor penalties and
litigation from plan participants can arise, and can be brought
against an individual fiduciary. The issue of who is or is
not a fiduciary is not determined solely by a person’s
title.
ERISA’s...
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This spring, companies who sponsor 401(k) plans can expect their
inbox to be full of new information. The Department of
Labor’s plan fee disclosure rules are set to take effect April 1,
2012. Service providers of 401(k) plans will then be required
to provide employers with figures for the direct and indirect
compensation they receive to service plans. They will now
need to disclose recordkeeping fees separately from all other fee
disclosures. They also must detail indirect compensation, such...
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“All arguments concerning existence are founded on the
relation of cause and effect.” - David Hume
In the quote above, David Hume, a famous philosopher, says that
the basis of existence is founded in cause and effect. Cause
and effect is simple to picture for tangible objects – if I cause
my finger to type a letter on the keyboard, that letter shows up on
my computer screen. It becomes a little more difficult to
picture cause and effect with intangible things – if I greet a
stranger on the...
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Being a firm in the Midwest, we commonly value heavy manufacturing
and industrial-based companies. While we service a wide array
of industries in the valuation space, we have noted a growing trend
in the region for start-up information technology companies.
Therefore, we are often charged with the task of determining values
for these fast-paced companies.
We
recently completed the valuation of one such high-growth IT
company. We were engaged to determine the value of equity of
the subject...
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When your identity has been stolen, you will need to contact
your credit card companies, your banks, the three major credit
bureaus, and local, state, or federal law enforcement authorities.
Click here to read part one of this article which looks at the
involvement of your credit card companies and banks.
The three major credit bureaus
If your credit cards have been lost or stolen, call
the fraud number of any one of the three national credit reporting
agencies:
- Equifax (888) 766-0008
- Experian...
Read More >>
You've read about it, and you thought it would never happen to
you. But suddenly your bank account is empty, your credit card
bills are through the roof, and you're getting late notices for
accounts you don't own. Your identity has been stolen. What
now?
Time is money
To minimize your losses, act fast. Contact, in this
order:
- Your credit card companies
- Your bank
- The three major credit bureaus
- Local, state, or federal law enforcement authorities
Your credit card companies
Credit card companies are...
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Whether they're snatching your purse, diving into your dumpster,
stealing your mail, or hacking into your computer, they're out to
get you. Who are they? Identity thieves.
Identity thieves can empty your bank account, max out your credit
cards, open new accounts in your name, and purchase furniture,
cars, and even homes on the basis of your credit history. If they
give your personal information to the police during an arrest and
then don't show up for a court date, you may be...
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New Tax Credit
Are you ready to take advantage of the new InvestOhio tax
credit? The registration period is now open and registration
must be completed before you can apply for the credit. The
application date is expected to be the first full week in December
and now is the time to ensure that you are ready to apply.
What is InvestOhio?
InvestOhio is a tool for helping Ohio small businesses gain the
capital they need to succeed and create jobs. Through the
program, individuals who invest up to...
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This month's
Special Delivery e-newsletter includes the following
articles:
Year-End Tax Planning
Once again we find ourselves with the Holidays upon us and we wish
you and your family all...
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This month's issue of Valuation & Litigation Advisory
Insights includes the following articles:
- Growth rate becomes critical to lost profits calculation
- In the battle of experts, one weapon simply isn't enouth
- Tax Court to valuators: Explain yourself!
Growth rate becomes critical to lost profits
calculation
In commercial cases involving lost profits,
selecting an appropriate growth rate is a critical step in
calculating damages. It’s also one of the most challenging.
Depending on the amount at stake...
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November 28, 2011 – CLEVELAND
– Skoda Minotti, a CPA, business and financial advisory firm,
is proud to announce that Michael Trabert, CPA, CVA, CMAP, CEPA
recently earned the Certified Exit Planning Advisor (CEPA)
designation, after completing the Institute’s intensive CEPA
program. With this designation, Trabert joins an exclusive group of
business advisors worldwide who have received this credential.
Leading Skoda Minotti’s Exit
Planning Services Group, Trabert helps clients by creating...
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Tax planning for the year ending 2011 and beyond will again
prove challenging due to uncertainties over whether Congress will
enact sweeping tax reform. And even if there’s no major tax
legislation, Congress will have to deal with the “patch” to the
alternative minimum tax, and decide what to do about the expiring
of the Bush-era income tax cuts.
Regardless of what Congress does late this year or early the next,
there are solid tax savings to be realized by taking advantage of
tax breaks that...
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This quarterly Not-For-Profit Standard includes the following
articles:
IRS Changes Position on Who Must Appove Governance
Policies
By Laura Kalick, JD, LLM in Tax
As you know, the form 990...
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Year-end tax planning is especially challenging this year
because of uncertainty over whether Congress will enact sweeping
tax reform that could have a major impact in 2012 and beyond.
Regardless of what Congress does late this year or early the next,
there are solid tax savings to be realized by taking advantage of
four tax breaks that are on the books for 2011 but may be gone next
year unless they are extended by Congress:
Read More >>
There’s one word that can be used to describe the stock market
as well as estate and gift tax laws over the past few years and
that is “volatile” Unfortunately, volatility often scares
clients into taking the “wait and see” approach but in reality,
there’s no time like the present to do some estate planning and
make lifetime gifts.
What are the current laws:
- Beginning January 1, 2011, the federal estate, gift, and
generation-skipping transfer tax exemptions were all set at $5
million with a top...
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In the wake of MF Global Holdings LTD’s bankruptcy, clients,
regulators, and creditors are all attempting to untangle the
defunct investment company’s financial accounts to determine what
remains to be distributed to MF Global’s stakeholders. The
billions of dollars lost by MF Global on its investments in
European sovereign debt left its clients scrambling to salvage any
part of MF Global’s assets to recoup their diminished account
balances. But what about the other secured and...
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Click here if you missed part one of “Developing
a Marketing Budget for 2012.”
How much should I
budget for marketing?
This is the big question and one we
get a lot. Typically marketing budgets are measured as a
percentage of sales. The percentage will vary by
industry. Both the Counselors to America's Small Business
(SCORE) and the U.S. Small Business Administration (SBA) define the
variable for a proper marketing budget to be between 2% and 10% of
sales, noting that for B2C, retail and...
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If this has ever happened to you then you know first hand how
traumatic the loss can be. The loss of cash. No credit cards.
I can’t make debit card purchases. Not my driver’s
license! Oh no, and the social security card?? Not my
child’s baby pictures??? My paycheck? And the list goes on and
on. Think for a minute what you think is in your
wallet. Here one minute, gone the next.
I know first hand as I’ve been carjacked and lost my wallet and
recently a family member had her wallet fall into...
Read More >>