Cleveland Advertising Firms

When my invite to the Pinterest community was first accepted, I spent most of my time repinning quotes, decorating ideas, pictures of mustaches (long story!), and funny pictures like this one about “The Google.” Although I still repin those sorts of things for my personal entertainment, I also see how businesses can benefit from incorporating Pinterest into their social media plan by driving traffic to their website and getting in front of the site’s 7.51 million unique visitors.

First things...

Although nearly 1.5 million people visit Pinterest every day, terms like “pinning” and “repinning” sound as foreign today as “tweeting” and “retweeting” did three years ago. As this site gains popularity, understanding this site will become even more important for marketers, especially in the B2C space.

Before we define some basic Pinterest terms, let’s start off by describing the site – it is a social bookmarking site that allows its users to organize images they find online.

• Pin: A pin is an...

Don’t forget to check out part one (keyword selection) and part two (keyword traffic estimation). 

Now that you’ve selected targeted keywords for your AdWords campaign, it’s time to start creating your ads. Google has a specific set of character limits that you must follow in each of your ads –

Title (Blue underlined text): 25 characters

Ad Text: 70 characters

Display URL (Green text): 35 characters

There are also a set of parameters around your ad content including:

• User experience
• Accuracy
• Legal...

Look at any list of the top 10 fears of people and the fear of public speaking will undoubtedly be at the top of any list.  In a world where content marketing is becoming ever more important, the need to not only write the content, but present it, is now even more critical for people looking to develop new business leads and position themselves and their companies as leaders in their respective industry.  In this week’s Marketing Blog, I’ll share some additional tips to giving a presentation. (Cl...

Look at any list of the top 10 fears of people and the fear of public speaking will undoubtedly be at the top of any list.  In a world where content marketing is becoming ever more important, the need to not only write the content, but present it, is now even more critical for people looking to develop new business leads and position themselves and their companies as leaders in their respective industry.  In this week’s Marketing Blog, I thought I would hit on some of the foundational tips to...

Writing web copy that is search engine optimized is an important piece to your website’s overall SEO. Creatively written copy, that uses the right keywords, is no daunting task. But, when done correctly, it can become one of the most important pieces to your online marketing plan.

Creating a search optimized website with separate and specific service pages gives you the opportunity to optimize each individual page for very specific and targeted keywords.

For example, if you had one page for “Market...

This month's issue of Valuation & Litigation Advisory Insights includes the following articles:

• Smooth Sailing How to Make Sure Your Business Valuation Engagement Runs Smoothly
• Valuing a Business With Significant Real Estate Assets
• Marketability Discounts for Controlling Interests?

Smooth Sailing: How to Make Sure Your Business Valuation Engagement Runs Smoothly

We have all had to tackle tasks that just seem to grind and clunk along without much direction or urgency, which can be frustrating for all...

This month's issue of IT Informer includes the following articles:

• Happy Holidays from Skoda Minotti!
• The Tablet Revolution and Why it Matters to Your Small Business's Technology Plan
• Five Common Ways Your Employees Put Your Company's Data at Risk Using Mobile Devices
• We've Expanded Our Helpdesk to Support Your Technology Needs
• Skoda Minotti's Brian Rosenfelt Listed as COSE Mindspring Expert
• 3CX Phone System Case Study

Happy Holidays from Skoda Minotti! 

We would like to wish you and your family...

One of the most common surgeries affecting our aging population is the hip replacement. However, from reading the news lately it seems like a risky fix for someone’s aches and pains. Especially when it comes to all-metal hips. Over the past year the FDA has had over 5,000 complaints related to all-metal hip replacements, the devices have a 12 to 13% failure rate, and corporations selling these devices have been issuing voluntary recalls and experienced lawsuits. 

Part of the problem may stem...

In Parts 1 and 2 of our trade show marketing blog we touched on the importance of pre-show planning and at-show strategies that can make or break trade show success. In Part 3 we will cover some post-show activities that are imperative to meeting the show objectives spelled out in your Pre-Show planning. If you missed Parts 1 and 2, click here to review pre-trade show planning and at-trade show strategies.

The show is over, your display is packed and shipped, and your sales team is at the...

In Part 1 of our Trade Show Marketing Strategy blog, we highlighted the importance of quality pre-show planning to maximize return and objectives for show attendance. In Part 2 we will discuss some things you can do while at the show to meet your objectives and improve your visibility. If you missed Part 1, click here to learn more about pre-trade show planning.

While a big part of pre-show marketing strategy is to develop a meaningful show message and outreach program to drive traffic to your...

If you haven’t noticed, tablets (like the iPad) are becoming more and more common. And, in my opinion, they are here to stay. This trend is obvious in the consumer space – we are seeing people getting iPads (or similar devices) for use at home on a weekly basis. So how might this affect my business, you ask? The answer: In more ways than you can imagine.

According to a recent Pew Research report, approximately 11% of adults in the United States own a tablet computer – that’s a big number. Of...

Whether they're snatching your purse, diving into your dumpster, stealing your mail, or hacking into your computer, they're out to get you. Who are they? Identity thieves. Click here to read part one of this article which looks at four additional preventative measures.

When you toss it, shred it

Before you throw out any financial records such as credit or debit card receipts and statements, cancelled checks, or even offers for credit you receive in the mail, shred the documents, preferably with a...

Not-for-profit organizations face many challenges in attracting and retaining executive talent. Compensation programs (types and amount) that can be offered to these executives are much more limited than those which are offered to private sector executives.  Many organizations do not have in-house capabilities to analyze and propose programs that provide competitive compensation. Donors may perceive that executives are overpaid, and are therefore the organization is providing fewer services....

Trade shows are a unique form of marketing that generally gets sales teams licking their chops at the thought of hundreds, or perhaps thousands, of pre-qualified prospects in the same room for three solid days. And to a large degree this is true. Trade show marketing presents an extremely targeted venue in which to further your marketing strategy - be it to drive sales, generate leads, increase brand awareness, or all of the above.

However, it is important to note a few caveats to this banquet...

November 28, 2011 – CLEVELAND – Skoda Minotti, a CPA, business and financial advisory firm, is proud to announce that Michael Trabert, CPA, CVA, CMAP, CEPA recently earned the Certified Exit Planning Advisor (CEPA) designation, after completing the Institute’s intensive CEPA program. With this designation, Trabert joins an exclusive group of business advisors worldwide who have received this credential.

Leading Skoda Minotti’s Exit Planning Services Group, Trabert helps clients by creating...

Pay-Per-Click Advertising Tips #2: Keyword Traffic Estimation

Don’t forget to check out part one of this series, Pay-Per-Click Advertising Keyword Selection.

Now that you have selected your pay-per-click keywords, you need to get an idea of how many clicks you can plan on receiving to help set your pay-per-click (PPC) budget on a typical day.

For example, let’s say that by using the Google Keyword Tool, you chose the following five keywords (hooded sweatshirts, zip hooded sweatshirts, hooded...

The Ohio Technology Transfer Organization (“OTTO”) has been around for a while. It assists in moving research from the research institution to the market place. Since its inception, over 900 Ohio companies have utilized this resource. The basic idea of the technology transfer office is to assist researchers in finding a home for their ideas and businesses with solutions to technical problems or new product development. These offices also may provide physical space and have access to venture...

There’s one word that can be used to describe the stock market as well as estate and gift tax laws over the past few years and that is “volatile”  Unfortunately, volatility often scares clients into taking the “wait and see” approach but in reality, there’s no time like the present to do some estate planning and make lifetime gifts.

What are the current laws:

• Beginning January 1, 2011, the federal estate, gift, and generation-skipping transfer tax exemptions were all set at $5 million with a top...

We all like Starbucks (well, most of us, anyway).  Personally, I’m a Venti Skim 3 Equal Latte kind of guy.  And along with that Latte, if I find myself in between meetings or out of town, I’ll usually sit down to work for a while.  Connecting to the Wifi network at Starbucks (or any public wifi hotspot) might be one of the biggest (and most misunderstood) security dillemas business users (and the companies they work for) face today.

Smartphone users may not realize it, but they store a ton...